AXIS Demographic Identifier by v8.5

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AXIS Demographic Identifier

Targeted marketing
AXIS Demographic Identifier lets you compare gender and age statistics across store locations and times of day. It allows you to target marketing efforts at the demographic segments likely to visit in certain areas and at certain times. You can use the application, for example, to automatically change, in real time, the advertisement on a digital display to better suit the gender and/or age group of the person in front of the screen. You can also use the application to evaluate the success of specific campaigns.


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